Why should you nurture prospective members for your coworking space?
You know why it's so important and helpful to be part of a coworking community. But not everyone knows all the reasons. We all need to be reminded, even when it's a big decision. Anyone who might be ready to join a coworking space has to weigh the benefits versus the cost. Particularly entrepreneurs and freelancers, who need to be mindful of every dollar they spend.
Just because a prospect had an amazing tour doesn't mean they will be ready to convert immediately. That's why you stay in touch, and gently remind them of how amazing your space is and what you offer.
Use automation to stay top of mind and grow your community
Email sequences are effective because you don't have time to send email after email to each person who might fill out of a form or stop by. Instead, you use an email marketing tool such as Mailchimp, Constant Contact, or HubSpot, and outline the emails you want to send, decide how frequently they'll go out, and then enroll prospects in the sequence.
Yes, it's a set it and forget it automation, but that doesn't mean it has to be impersonal. Use personalization tokens and share pecifics about your coworking space in eah email to ensure the recipient is compelled and feels seen. This guide does all that work for you!
